B&B Alcorcón

LATITUDE 40º34′ N

LONGITUDE 3º81′ W

A comprehensive redesign of the lobby and restaurant areas has been carried out. The project’s ambition was to generate value through design within a peripheral context where the exterior landscape is generic. An interior landscape has been created, defined by two primary color families — blue and a range of oranges — establishing a rich and dense formal universe.

The proposal aligns with the guidelines that shape the implementation of B&B brand lobbies: a color palette consistent with the global narrative, in which each color represents a geographical datum, and an artificial nature developed from organic and vertical forms, conceived as a recreation of a synthetic jungle.